BAM.U was established in 2014 by Victoria Nguyen and Holly Hyder.
Victoria, a Melbourne local, studied fashion and textiles at RMIT. She has a passion for simple, timeless design with function and performance. Holly, born and raised in the south west of WA, has studied business, chemistry and energy engineering. She has played a life time of different sports and worn out her fair share of cotton tees.
Both have a desire to have a positive impact on people and the environment. The idea for BAM.U was based on a personal need - searching for sustainable active wear without success.
After a year of sourcing, designing, sampling, testing, and re-designing, the Core range of BAM.U active wear has been delivered.